Marketing Specialist
Carlsbad, CA
Full Time
Marketing
Experienced
About Us:
At eCapital, we are on a mission to ignite growth and empower businesses across North America and the U.K. by accelerating their access to capital. As a leading financial company, our extensive expertise and forward-thinking technology creates customized, cutting-edge solutions for clients in over 80 industries. Our business model has been focused on growth, and through continued expansion through strategic acquisition, we have built a reputation as the strongest alternative lender in the market. We have also been proud to be recognized as a ‘Great Place to Work’ by the Secured Finance Network, named as a prestigious Inc. Magazine Power Partner, and celebrated as a ‘Most Innovative Company’ by ABF Journal, all thanks to our diverse and dynamic team who is the cornerstone of our success.
To continue to innovate and find better solutions for our company and clients, we need bright minds, enthusiastic advocates, and savvy industry professionals. By joining our team, you will have the opportunity to unleash your potential, challenge yourself, and experience the thrill of being part of a rewarding culture.
Are you ready to make an impact and help us shape the future of finance?
The Role:
We are looking for an enthusiastic and detail-oriented Marketing Specialist to join our team. As our Marketing Specialist, reporting into the Director of Marketing, Commercial Finance, your primary focus will be driving growth by supporting the strategic marketing plan, developing and managing high ROI marketing programs, and leading event and association management initiatives. You’ll be part of a collaborative, creative, and metrics-driven marketing team focused on increasing company performance and revenue. We are looking for a skilled individual with a passion for writing and creative thinking to engage prospects and partners. The ideal candidate is a communications expert with a hands-on approach and a can-do attitude. You must be a self-starter, capable of taking programs from strategy through to execution with great attention to detail – someone who can craft a plan and make it happen.
Core Responsibilities
In this role you will:
- Support the marketing plan and go-to-market strategies to drive growth across channels, verticals, and segments through targeted marketing campaigns and programs.
- Manage all aspects of marketing campaigns from concept to completion on assigned projects, ensuring timely and effective delivery.
- Lead event and association management by planning and coordinating participation in industry events, managing industry association relationships, and driving sales enablement initiatives.
- Create and update new sales materials, ensuring consistency in brand messaging and value propositions.
- Analyze competitive sales materials and market trends, identifying opportunities to strengthen our positioning.
- Optimize and manage the referral program.
- Oversee and optimize retargeting and nurture campaigns, continuously improving program performance through data analysis.
- Write and develop strategically focused, engaging content with clear calls to action to resonate with our target audience.
- Continuously measure and optimize program performance using analytics and best practices, ensuring maximum results.
- Work closely with marketing team members, agencies, and internal stakeholders to plan and execute integrated campaigns and programs.
- Report regularly on marketing performance and ensure consistent communication of results.
- Problem-solve, prioritize, and multi-task while working independently to meet deadlines in a fast-paced evolving environment
To excel in this role, you’ll need:
- Strong organization skills with exceptional attention to detail
- Excellent people skills with a customer-focused attitude
- Strong communication and writing skills
- Ability to manage multiple projects and timelines in a fast-paced environment.
- Analytical mindset and data-driven approach to decision-making
Qualifications
To be considered, you’ll need:
- Bachelor’s degree in marketing, Management, Communications or a related field.
- Minimum of 2-5 years of experience in marketing, B2B experience preferred
- Experience in digital marketing, including email, social media and online campaigns.
- High degree of proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Experience with CRM and email marketing platforms, like Salesforce (SF) and Salesforce Marketing Cloud (SFMC).
- Design skills a plus
- Previous experience in financial services.
- A proactive, go above and beyond attitude to help the team achieve goals
- A good sense of humor (optional but appreciated)
- Competitive Compensation ($60,000-$70,000 annually)
- Annual Bonus Incentives
- PTO
- Health, Dental, and Life Benefits
- 401K Matching
- Abundant professional development opportunities at a growing and thriving Fintech company!
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